Examining and highlighting the philosophical and ethical implications of creativity and design thinking within society and business to maximise positive outcomes
Design isn't just about making things, about form and function and aesthetics, it's about much more than that. It's about the why, the wherefore, the effects and the follow-on.
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This concerns those who consume products touched by design, those who are impacted by design in their daily private or working lives, and the businesses employing creative design in their products and processes.
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Why? Because designed product doesn't just drop out of the sky or is an accident of nature. It is the direct outcome of human action, invention or intervention. And out of this comes certain responsibilities. Design is in everything: architecture, the spaces we inhabit or negotiate, the products that become the tools of our everyday lives, the forms and colours that give us pleasure.
Monitoring and contributing to conceptual arenas of international discussion and collaboration, such as the Royal Society of Art, Doors of Perception, TED and Design Management Institute, provides stimulus and opportunity to move things forward, and effect positive change.
“To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
Paul Rand
